Context
Primeasia was the OG of leather, supplying some of the most iconic shoe brands out there since 1985. But a new generation of decision-makers was getting distracted by flashier, newer materials, ones that were actually more harmful than leather ever was. We needed to reignite the spirit of innovation and sustainability that built Primeasia in the first place.Strategy
We repositioned Primeasia as the future-forward tannery partner, the ones always pushing materials, sustainability, and supply chains further. Setting the standard of what's best-in-class. "Accelerate Ahead" became a signal for brands looking for a partner who moves them forward, not just one who keeps up. The new identity brought that notion of momentum to life through photography and graphics informed by elevation and motion. Impact
The rebrand gave Primeasia's teams a shared story to rally behind and opened doors with major retail brands. Since launch, monthly web traffic is up 132%, "Contact Us" clicks 47%, and sales appointment requests 35%.→ Idéa Award Winner, 2026 — Gold, Web
Primeasia's rebrand revealed the cutting-edge leader it always was.